Mobile Happens: Everything Marketers Need to Know About Mobile

Wednesday, February 27 at 7:30am to 9:00am

Advertising.com / AOL, Conference Room 1020 Hull Street – Ivory Building Baltimore, 21230

Mobile is increasingly becoming a strategic imperative and necessity for B2B and B2C marketers. We are a society who are accessing content, communicating and interacting with people and brands on the go. The mobile era is forcing marketers large and small to rethink their priorities and adapt their service offerings for target audiences constantly changing screens, from laptops to tablets to mobile phones. Evan Carroll, Lead Account Planner at Capstrat based in Raleigh, NC will discuss how marketers and brands alike need to better service their market to accommodate mobile technology and how mobile can help marketers effectively engage with their audiences including:

- Where and how do you start?
- Where does mobile fit into my marketing plan?
- How can mobile engage my audience and grow my brand?

About the moderator: Evan Carroll
Lead Account Planner, Capstrat

Evan Carroll is Lead Account Planner at Capstrat in Raleigh, NC where he puts his analytical skills to work creating experiences that connect brands and audiences. His research and planning expertise has benefited healthcare, technology and higher education clients including Blue Cross and Blue Shield of North Carolina, Quintiles, the Smart Grid Consumer Collaborative and the University of North Carolina at Chapel Hill. Evan is also an author and speaker, having presented to audiences at SXSW Interactive, the Internet Archive and the Library of Congress. Evan holds MS and BS degrees from UNC-Chapel Hill and serves as Vice President of Programming for the Triangle AMA.